Evolution of Smooth, or EOS Lip Balm, with it’s natural ingredients and imaginative ideas has blown up to second in it’s industry. In just seven short years, with their innovation that turned lip balms upside down, they are single-handedly responsible for the huge growth in the oral care category. Business is projected to increase well into 2020. Despite their deliberate small start up, Fast Company eventually directed the products advertising to social media through beauty bloggers, celebrity endorsements and product placement. Targeting millennial women, the draw of the product was the cute sphere packaging,in beautiful colors, with exciting new flavors not yet introduced to the lip care community. To read more, hop over to evolutionofsmooth.com
Sanjiv Mehra and Jonathan Teller, the founders, wanted this balm to be wearable and enticing to consumers. It needed to be an experience and a staple for every young woman. These two entrepreneurs took lip balm by surprise with flavors like, Blueberry Acai, Lemon Drop, Coconut Milk, and Medicated Tangerine. While the most popular seem to be the Strawberry Sorbet(rumored to taste and smell like strawberry ice cream), Honeysuckle Honeydew, and Summer Fruit, the absolute top ranking favorite by consensus is their Sweet Mint lip balm. Presented in a cute baby blue sphere, Sweet Mint will leave you with a smooth pout and a sweet tingly sensation. That just sounds delightful. Follow EOS on facebbook.com.
Whatever your particular taste in EOS lip balm, there is something pleasing to every individual. Mehra and Teller are consistently keeping things fresh with collaborations, new collections, and even new products like hand lotion and shaving creams. So be sure to stay on the look out for the newest additions from this creative ever growing company. Useful link on ebay.com.
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